Mission, Vision, & Values


The Town of Paradise Valley provides high quality public services to a community which values limited government.


The Town of Paradise Valley makes every effort to enhance the community's unique character for its residents and people from around the world.


  • Professionalism
  • High Quality Customer Service
  • Teamwork
  • Respect
  • Accountability
  • Transparency
  • Respect for Town Heritage

Strategic Initiatives

  1. Diligently preserve the special character of Paradise Valley by enforcing the land use policies identified in the Town’s General Plan, Town Code, and SUP agreements.
  2. Continuously provide high quality public safety services for Town residents and visitors.
  3. Regularly invest in public facility and infrastructure projects.
  4. Conscientiously manage the Town’s financial resources.
  5. Consistently identify opportunities to create and promote a more sustainable community.